Pay-per-click advertising allows your business to move to the top of search results on search engines, such as Google. You pay a small fee (a fes cents) per click to have your webside listed up among the easily seen “sponsored links” that appear in a search.
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Search engine optimization, know as “SEO”, is another way to improve your business’s presence online. SEO refers to efforts made to increase the visibility of a webside through a search engine’s unpaid search results.
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• Within the certification and airworthiness system there are three basic processes to set and maintain required standards.
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This chapter offers guidance to industry on what aircraft certification is and how the activities associated with aircraft certification interrelate with the activities associated with continuing and continued airworthiness.
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