Marketing tools

The brochure

The brochure is a very useful marketing tool. It can be mailed to potencial clients, given out at trade shows or converted to PDF file and emailed.

There are many formats you can consider, but a good standard one is the tri-fold, the size of an A4 piece of paper. When you fold the paper into thirds horizontally, you have six panels available to convey your company’s information. The purpose of each panel can be the same as the pages on your website.

Be sure the cover stands out and that the information gets to the point. Remember, a brochure gives a quick overview, and encourages the reader to get more information by going to your webside or contacting your company.

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