Marketing tools

Social Media Marketing

When done properly, marketing with social media can be very helpful to your business.

Social media marketing involves the sharing of industry-related content, videos and images for marketing purposes through social media platforms.

Each site is different and the way people interact on each is distinct.

Twitter is a very powerful and popular social media marketing tool. If you follow tweeters in your industry or related fields, you should gain followers in return.

By mixing “official” tweets about specials, discounts, and news updates with fun, funny and interesting tweets you will gain followers and people will pay attention to the business related tweets when they do see them.

Be sure to answer people’s questions when possible and retweet nice things that are said about you. Twitter is a great platform for interfacing directly with customers.

LinkedIn is a very professional social media marketing site. By using LinkedIn Groups, you can have professional dialog with people in similar industries and share content with like-minded individuals.

Having customers or clients give your business a recommendation on their LinkedIn profile will make your business appear more credible and reliable for new customers.

Whatsapp is considered as social media due to its wide range of social features-messaging, profile creation, photo/video sharing, status updates, stories, and more. Whatsapp is used by over a billion users every month to send text messages, photos/videos, etc.

Facebook is a fairly casual, friendly online environment. You will need to create a Facebook Business Fan Page. Make the layout attractive and be sure to post content that is fun and interesting for readers.

Instagram is one of the most rapidly growing social media platforms, as it allows for users, including businesses, to showcase what they´re all about via a visual story. There´s no surprise that this has been a huge success with the visually oriented group of consumers that we´ve become. There are over 400 million active users on Instagram across the globe, and of those users 60% are active on a daily basis.

Every business should be involved in at least some form of social media. It is very low cost and when done properly can be very effective for creating brand awareness and stimulating sales.

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