Marketing tools

The business card

A good card is essential to demonstrate the credibility of a new business. A vCard is the electronic form of a business card that can be emailed to contacts instead of handed to them.

If you run your own small business, or have influence over marketing decisions or strategy in your company, you will want to consider this common marketing tool.

In addition to simply giving people your contact information, the business card gives an impression of the quality of your business. If you are operating your own small business, it is usually a good idea to invest in an attractive, professional looking card.

Remember, the main purpose of the card is to offer your contact information. Make sure you include as much of the following information as possible: name, title, business title, logo, tag line, telephone number, fax number, mailing address, email address, website address.

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